Mackenzie & Grange was positioned as one of the last remaining East-End Melbourne CBD sites of genuine scale and significance. We led the brand strategy, creative direction, and visual narrative—shaping a refined investment identity supported by art-directed renders, photography, aerial mark-ups, and a comprehensive information memorandum. Designed to speak to institutional and offshore capital, the campaign balanced architectural gravitas with commercial clarity, elevating the asset’s development potential within Melbourne’s most tightly held precinct